Product Design and Development Firms

There is a common saying about the devastating loss that strikes when an idea dies in the mind before its actual fruition. It is, therefore, largely advocated that all ideas must be put into action and with the help of product design and development firms, individuals have been able to realize their dreams.

Who are these product design and development firms? These are designed to help turn ideas into tangible products. Many brilliant minds choke with ideas that they cannot bring to reality simply because they lack the manpower, the resources and the maybe lack some few essential basics. Product design firms help you design the product to meet the taste of the consumers as well as compete well market wise.

Benefits of hiring a product design and manufacturing agencies

Some of the innovators as discussed above lack some key essential requirements to manufacture their products. These firms take away these troubles and guide you all the way to the end to see your brilliance in action.

For a new product to succeed in this competitive market certain factors must be considered and this requires professionals to conduct market research and other studies. Product design and manufacturing companies carry out these market studies and provide strategies that help the product do well and be as profitable as possible.

In the manufacturing process, certain requirements must be met such as engineering and prototyping the product before the actual final product. This is one of the key roles played by these firms.

With the right firm, certain future problems may be avoided as they help with projections and prediction of the market and will help in redesigning the product to suit the market at all times.

Lastly, these firms help you deal with patent issues and offer guidelines pertaining to the set regulations on your product. This can save the innovator from a lot of legal issues that may arise along the way.

What to look for in a great product design and development company

Their client base, this helps you to know a lot about their level of professionalism and how great they are. The testimonies and reviews can help you make an easy judgment.

The number of years that the firm has been in operation, this helps you to understand its ability to give right market projections.

The company workforce, they should comprise of all the necessary minds such as market researcher, engineers, and all the right professionals. The right firm will always have the right people for you with experience and workmanship that complements your ambitions.

Fixing Personal Branding Errors

When it comes to personal branding, there really is no right or wrong answer. So much of it is subjective. However, that doesn’t mean that you are incapable of making mistakes or of wishing that you could have done something better/differently. If you had the chance to do it over again, of course, you would probably do those things differently. Well, even if you did make mistakes, all hope is not lost. You can still fix what needs to be fixed and move on from there.

Make fixes in a sensible manner
When it comes to fixing the errors that you made in your personal branding, you will want to approach it sensibly and methodically. There are several aspects of your personal brand that you will want to examine and, hopefully, you will be able to identify whatever needs to be corrected.

You want to make sure that your reputation is intact: If you aren’t sure what other people are going to find when they search for you (personally), you should search for yourself. The top items on the search engine should be positive about you. Additionally, those items should have value and they should help to enhance your reputation and boost your credibility. If you see that it is not the case, go back to those items and enhance them until they show you in a more positive light.
Entertainment versus marketing value: It is very important that you understand the balance between good value and the ability to entertain with your personal brand. You don’t want to have more of one than the other. Of course, if you don’t have enough on the entertainment side, other people may not remain interested. On the other hand, if you don’t have enough on the value/marketing side, from a business perspective, people may be entertained/amused but they may walk away feeling that they don’t have much to show for it.
Don’t go overboard: There is definitely value in revisiting the content that is connected to your personal brand so that it reads better. However, overediting is definitely not a good idea in general. The last thing that you want to do is to edit so much that you lose yourself and what you stand for in the process. It is important to show your vulnerable/human side but, at the same time, to demonstrate how valuable you are professionally and how your expertise can help other people.
Marry your personal and professional brands: The truth is that there is a strong connection between your personal and professional brands. They are two parts of you and those parts should have at least a discreet connection for other people to embrace. If you are communicating messages from both brands, they should be synchronized. You really can’t separate the two anyway. The best that you can do is to make sure that they exist in harmony.
Make sure that your social media profiles are current: The profiles are extremely important to your personal brand. They must be kept current. That means that you update your status periodically (at reasonable intervals), change your photo if it isn’t appropriate or is not relatively new, etc. You will want to work on all of your social media profiles. People will definitely notice if you don’t keep them current.
Make sure that your photo is appropriate: First of all, make sure that you have a photo which people can identify with your personal brand. Second, it should be an appropriate photo. That means that it should be a professional headshot. It shouldn’t be you with your cat, your logo instead of your face, you drinking in a bar or at a party, etc. After all, even though you are working on your personal brand, you want people to remember you in the right way because there will definitely be crossover to your professional brand and persona.
Make sure that your bio is what it should be: Your bio should be substantial enough so that other people are able to get a sense of who you are and what you believe in. On the other hand, you don’t want to go on and on to the point where the other person has no patience to keep reading. However, you should definitely highlight your accomplishments because not only are you proud of them but they add value to you and other people will have the understanding that you are someone with whom they should form a relationship and interact.
Always be yourself: Authenticity is an essential part of your personal brand. If you are not authentic, people will know it and they will not want to connect with you. You certainly don’t want that to happen. The reality is that you will not be able to have a successful relationship with everyone but you want your relationships with those people who want to be connected to you to be solid and enduring.

Conclusion
All of the elements listed above are important for your personal brand. Getting your personal brand in the shape that you want it to be will take time and work but it will be well worth it for you. You should keep in mind that your personal brand will take you very far in business. It is really important for you to understand your target audience and to do your best to give them what they want and need. If you give them your best, you will get it back in full.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

What to Read and When

Either you need information or you desire entertainment. In either case, a young person’s time fills with activity. Yet, young people stumble and fumble through their early lives because they have not experienced the pitfalls and rabbit path trails of work, love, finances, and real estate. Young people should read voraciously to get an edge on what comes next in their lives. An older person might have more time in the day, but less time in life. Older people possess the wisdom to be selective in their reading. Rather than seeking an edge of knowledge, an older person might juice more sweetness from life by identifying with a fictional character who came out on top by living a moral life in spite of torment and misfortune.

Consider this: regardless of your age, the media bombards you with plenty of information on daily news that will enable you to converse socially. Are you an online social media aficionado? You know that it only takes a few glances and a tiny bit of reading to keep up with current events with your friends. In your profession, yes, you should read to advance your knowledge, but realize that by only reading yesterday’s technical guidance, you neither prepare well for today’s technical problem, nor do you advance technically for tomorrow. Besides that, the technical go-to-person in a company receives visits from people who have technical problems. Unless that person interacts socially with the managers and employees, he or she will not be remembered for promotion. However, the technically astute person who brings fun, happiness, charisma, and stands like a moral rock, might slice through company politics like a hot knife through butter, to advance beyond his or her peers. Read fiction to learn how to be that person.

Why read a made up story? Most fiction writers create interesting stories based on what they know – things that have happened to them. The singer, Prince, famously said, “Before I dreamed it, I lived it.” He meant that he had a better story to tell through song because he sang about things that happened to him. You learn his story, appreciate his experience, and possibly get an edge for yourself while he entertains you with his song. You can get that by reading fictional stories too. Don’t limit yourself to stories that closely align with your life. It will do you little good to read what you have experienced. Instead, if a writer piques your interest in the first five pages of any genre: thriller, mystery, romance, science fiction, drama, history, or comedy, acquire and read that novel. Especially, if you feel a hook in your mouth that pulls you into wanting to read the rest of the story, do it. Don’t walk away with regret.

The time and setting do not matter. A 200-years-ago story on the planet Mars can be relevant to you today, as well as entertaining while you read it. You will perk up when you read about a character who faces a nasty experience similar to one that happened to you at work or at home, yet, he or she determined the effect wanted amid chaos, planned, then acted on a plan that switched them from victim to world-shaper. That information may be far more useful to you than today’s news story or your friend’s latest Facebook photo. Like Prince, you might live it, then dream it. Find a lifetime of free fiction novels online, but understand that inexperienced authors break into the writing business by giving their work away. Don’t deny yourself the better read by being stingy with vending machine snack money. #TAG1writer

Harvest Is Over – Better Get the Ladder

When business is good and customers are eager to buy, it sure is a great time. Business seems bountiful and everlasting. You’re hot. The phone is ringing, orders come through a cornucopia of the internet, customers stand in line… easy pickings… like harvest time in an orchard and all you have to do is just walk over to a tree and pluck another apple… one customer after another… you feel that you are a business genius. Here’s some advice from someone who has been there: better enjoy it while it lasts.

Because, after a while, the orchard is picked over. Sometimes there is a drought. Insects or disease or a frost attacks the crop. Customers now are standing in line somewhere else for the next shiny thing. The market swings in other directions away from you. The easy pickings are long gone. Customers have dwindled. You are no longer a genius, what oh what to do? Wringing your hands doesn’t help.

In the orchard, some starve because they can’t get to the harder-to-reach fruit, even standing on your tippy-toes, sigh, and give up; survivors build ladders to climb higher. In business, some give up and close shop. Those who have the resources and the gumption to survive evolve by changing product, marketing harder and smarter, perhaps even changing their business model. They change their offerings and bring out new, improved colors or sizes or capacities or groupings. They take groups of products or services into and put them into different combinations or bundles with new pricing.

Survivors have a way of going after an increasingly more elusive harvest. They have larger crops in good times when the picking is easy and can sustain themselves when there is a drought or other calamities. Whether the tool of survival is a ladder, a marketing plan, a customer retention plan, customer service training, sowing, fertilizing, weeding, pruning, and harvesting… it all needs to get done year after year.

Increase your reach now, plan your evolution when business is good, before the drought, before customers defect for the latest fashion, before the next shiny thing comes and replaces you in the marketplace, before something else gains favor. Always be aware of events that arise and affect your market and circumstances beyond your control. Keep your eyes and ears tuned to the changes happening around you and your business. Do that and you will survive and prosper in good times and bad.

Helpful Tips For Calendar Printing

As the end of the year approaches, we get more inquiries about how to print a calendar. Calendars are a popular marketing tool, so many businesses will print a calendar for the holiday season, for a few good reasons.

Branded calendars make an excellent marketing tool and often a business will print these and hand out to clients as end-of-the-year thank you gifts, and it works because;

Everybody uses calendars
The sooner someone gets something for free, the sooner they will use it.
Make a great tool for brand awareness as it keeps your brand in front of your client all the time.

While you might think to go the DIY route, having your product manufactured by the professionals will result in a high-quality end result that will do your business proud and actually work out cheaper per piece. Keep these pointers in mind:

1.) The design should uniform and in-line with your brand

You want the calendar to serve as more than just a tool to track dates but also to be something that will show off your business and brand in the best light possible.

Choose typography, images, colour and layout that communicates and connects in a visual way with your business. For instance, if your business is a top echelon interior designer, you are not going to choose gaudy colours and cartoon images and fat childlike typography. You would choose muted, elegant colours, clean and elegant fonts and high-resolution images that showcase some of your work.

2.) A template design might do the trick

Finding a template online that is exactly what you are looking for, or at least, goes a good long way towards your envisioned design, is super easy. Using a template also eliminates printing challenges such as incorrect alignment and bleed and trim lines. Even if you give the final design work to a professional, playing around with a few templates will get your creative uses going.

3.) Images – size matters

Because of their size, this is especially important for poster calendars but also follows for other calendar formats as well. Low-quality images will often appear blurry or pixelated when printed. Professional printing services are capable of creating photo-quality prints, but you might not be able to make the most of it when you use low-quality images. When possible try to use only high-quality, uncompressed image file formats or vector images as recommended by your printing service.

Often calendars, such as wall mounted calendars, will require large images and it is crucial to use high-resolution images to avoid ending up with images that are pixelated, blurry and simply looks ‘yuck’. Using good quality uncompressed images file formats or vector images will do the trick. Whether your calendars are large or small tented calendars, the image quality will convey the subliminal message that your business is a quality business as well.

Also, keep in mind that most monitors use an RGB colour model while most printers use CMYK. This is automatically accounted for when you print. However, if your monitor isn’t calibrated properly, the colours you see on your screen might not match what finally comes out on print. Another reason to let the professionals do what they do best.

4.) What will the use be?

Consider where in the sales funnel the potential recipients are. Are they in the middle of the funnel and you are only trying to catch attention? Don’t waste money on expensive high gloss wall calendars but rather consider card calendars of even magnetic options.

In contrast, poster calendars and wall calendars would be practical for more targeted distribution at the bottom of the funnel. At this point, you’re fairly certain your customer is closer to a sale, or has already gone through with a purchase and may be close to buying again.

On the other hand, if you know your customers are at the exit-end of the buying funnel, they have purchased before and you want to keep their loyalty, then top-of-mind-awareness is key. Consider high gloss, superior quality calendars of large proportions that client would not mind hanging in their office because of the visual appeal.